You now gain more in-depth insight into how marketing channels are working together to bring valuable customers to your site.
Based on a recent update to Multi-Channel Funnels within Google Analytics, the previous Paid Advertising channel has been replaced and expanded with three new channels: Display, Paid Search, and Other Advertising. You’ll find these updated channels, where you’ll now be able to see the interaction between these channels at a glance, using the Multi-Channel Visualizer
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