Digital Touchpoint Analysis with Multi-Channel Conversion Visualizer

How do consumers come into contact with your brand/product/service? How many of your online marketing channels does a consumer touch before conversion?

With Multi-Channel Funnels, you can see earlier assists and take this influence into account when optimizing campaigns and/or to have a Digital Touchpoint Insight on channel attribution.

Multi channel report

With Multi-Channel Funnels reports in the new version of GA, you can see not just the last click prior to conversion, but also how earlier interactions influenced the purchase decision. For instance, your customer may have clicked on an organic search link immediately prior to purchasing, but in the weeks before to the purchase, he or she clicked on a display ad, followed links from a post on a social network, and later visited your site directly.