Wednesday, October 19, 2011

How to access the Multi-Channel Funnels reports?

To access the Multi-Channel Funnels reports reports, you must be using the new version of Google Analytics (GA) (check the link at the top right of your user interface).

Multi-Channel Funnels (MCF) reports are available in all Google Analytics (GA) accounts and can be found in the standard reporting tab: click on Conversions at the left-hand side of the user interface, then click Multi-Channel Funnels.


In order to have data populated, the profile must have at least one active goal or have ecommerce tracking. (Also note that if you have filters on your profiles, MCF reports may not give accurate results because filtered profiles include only a subset of your traffic and can therefore cause certain interactions from users prior to conversion to be excluded.)

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